Global technology leader Lenovo, today unveiled its latest approach in providing the full range of ultimate user experiences, via its “Empower, Engage and Experience” umbrella themes, across a new range of devices spanning its consumer, commercial and enterprise segments.
At the heart of Lenovo is the belief that life rewards those who ‘Never Stand Still’ and that smart connectivity will help people to get the most from life. The company is focused on making all areas of its customers’ lives better. Lenovo aims to make work more efficient, by delivering smart end-user devices in addition to powerful infrastructure, all with connected services and apps. With the devices and themes launched today, Lenovo continues to serve the diverse needs and interests of its key customer segments, while committing to future offerings that will similarly empower, engage and offer unprecedented experience.
The first strategic theme will Empower users by providing them with the capabilities for high performance at the core of their businesses, focusing on Security and Reliability. Businesses are being transformed by the continuing evolution in data centers – into being more efficient, flexible, and scalable as well as being able to provide customers with more personalised offerings. In this endeavour, Lenovo is primed to be the enterprise IT partner who is able to leverage its uncontested competencies in designing PCs that do more, its partnerships with software and hyperconvergence leaders, and its open ecosystem strategy, to provide the full range of enterprise with best-of-breed solutions that are easy to deploy, operate on the highest standards of security, and are moreover extremely robust.
The second strategic theme will Engage on-the-go customers of every profile, as they demand high performance combined with ultimate portability, and that their devices strike the perfect balance between leading specifications and a form factor that suits a range of situations – keeping the gateway open and firing for both personal expression and professional control. Lenovo is committed to expanding on its track record of engineering PCs that lead the innovation trail, and on its position as the world’s leading PC supplier, with a diverse offering of devices that are as mobile as they are flexible to individual demands.
The third strategic theme concerns enabling Experience; an important part of Lenovo’s game plan, whether by enhancing work or play. Lenovo’s purpose-driven innovation certainly has, as one part of its end goals, the enrichment of contemporary human experience with seamless, powerful access to rich content and applications. This begins with pushing the boundaries of device design to offer products that are Recognisably Different: lighter, more fluid in form, and containing more customisable options. Some of these designs are eminently suited to the business professional who is a techie to the core, while some are fine-tuned for enjoyment of LENOVOMusic, LENOVOMovie and LENOVOGaming in high quality graphics, sound and integrated experience.
Engage – On The Go
Ranging from the ideapad™ MIIX 700 with its unique dual watchband and folio keyboard case, to the ThinkPad Yoga 260 as the world’s lightest 12.5-inch convertible notebook with four operating modes (Laptop, Stand, Tent and Tablet) – not to mention the powerful yet tiny Pocket Projector – there’s something here for everyone who’s often on the move.
Experience – Recognisably Different
Designed for forward thinkers, and out-of-the-box doers, the new expanded ThinkPad X1 family includes additions such as the brilliantly adaptable ThinkPad X1 Tablet with its unique modular design; the immersive ThinkPad X1 Yoga with world’s first OLED display; and the award-winning ThinkPad X1 Carbon, now even thinner and lighter, and clearly superior in the ultrabook market. Desktop users will be wowed by the stunning new ThinkCentre X1 all-in-one, the must-have design centerpiece for any office with outstanding performance to match.
Empower – Security and Reliability
As businesses continue to evolve, there is also demand for increased infrastructure performance. The Lenovo XClarity is a new centralized system management solution that assists in seamlessly integrating infrastructure such as the Lenovo System x3650 and System x3550 servers, with accuracy and efficiency. Both powerful and versatile server systems not only provide world-class performance, but also industry-grade reliability for business advantage.