LEAGOO Launches New Brand Strategy for 2017

Leagoo, an emerging Chinese smartphone brand that focuses on providing high-quality stylish smartphones to users around the world, held their Annual Party to celebrate the company’s 2016 achievements and witness the launch of LEAGOO 2.0 new brand strategy at Vanke Enterprise Dream Park.

About 700 attendees joined the annual party including:

Ms. Xie GuoLei, Deputy Director of Administration Committee of Guizhou Province Zunyi City Xinpu District (home of LEAGOO’s new industrial park) ; Mr. Sun WenPing, chairman of Shenzhen Mobile Communication Association (home of LEAGOO’s HQ) ; Mr. Dato Calvin , CEO of LEAGOO Malaysia; Anthony Doan , CEO of LEAGOO Vietnam, as well as business partners and media .

LEAGOO 2.0’s core lies on the ambition of being an Influential Global Communication Brand. LEAGOO has broken re cords in global sales volume and contracted-agents in 2016, with over 2,000,000 units shipped; and more than 60 newly contracted-agents. LEAGOO smartphones are now available for users in more than 96 countries in all types of shops.

” LEAGOO will not stop at this point,” LEAGOO’s CEO Mr. Johnson said, “We will achieve greater success in 2017, which is the start of LEAGOO 2.0.” At the annual party, Mr. Johnson indicated LEAGOO’s goals for 2017 and the new brand strategy. In 2017, smartphone sales volume is expected to reach up to 5,000,000 units. The target is to become a top-10 brand in the Afro-Asian District by 2020, with a brand strategy including: branding operation s , intelligent hardware and mobile internet. LEAGOO 2.0 contains three aspects : create an international brand, create ecology based on mobile internet ecosphere and create an open incubation platform.

Here, we are warmly welcome all people interested in LEAGOO to join us to achieve greater success. See you at next LEAGOO Annual Party!

Related Article: Affordable LEAGOO Shark 1 Smartphone Announced

About LEAGOO

LEAGOO brand was started in 2014 aimed to win global customers’ hearts. LEAGOO has designed, produced, and distributed over 8 million smartphones to users over 96 countries in the past 3 years. LEAGOO was voted Most Potential Overseas Brand, Best-selling Overseas Brand and China’s High and New-Technology Enterprise in 2016.

www.leagoo.com

Article written by K. Azwan

To simply put it, I am a web and graphic designer by profession, a cook by passion, a blogger & photographer by hobby and a bowler by reputation. I am a geek ever since I started using the PC back in the late 80`s. Now I blog and review just to kill time. And because I love writing too.

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