The first Converse Official Stores launch in Singapore and Malaysia on March 16
Yesterday, Converse and Lazada Group announce the opening of the first specialty online store in Singapore and Malaysia. The online shopping platform delivers customers a curated brand experience and showcases a diverse product offering.
Converse’s first designated space on Lazada dedicated to Converse products opens on March 16 in both Singapore and Malaysia. Later this year, Indonesia, Thailand, Philippines, and Vietnam will have their own Converse Official Stores.
“We are excited to announce our business relationship with Lazada. We look forward to providing Southeast Asian consumers with the broadest selection of Converse products and an elevated shopping experience via our Converse Official Store,” said Dan Brausch, VP of Global Partner Markets at Converse.
“We are thrilled to welcome Converse, one of the greatest fashion and lifestyle brands in the world, onto Lazada. As the exclusive online marketplace partner for Converse in Southeast Asia, shoppers can now conveniently access the exciting assortment from the brand, and own authentic or coveted Converse products,” said Robin Mah, Chief Business Officer, Lazada Group.
For the first time, local fans of the brand can expect to see hundreds of styles for men and women. Converse icons including the Chuck Taylor All Star, One Star and Chuck 70’s will be available in an assortment of colors, patterns and materials.
Converse fans in South East Asia will be able to shop for official converse products this week.
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