Vivo’s Survey Reports Malaysia as a Budding Market for Runners and Brands

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Smartphones Tops Poll as The Most Useful Running Gear for Malaysian Runners, according to the VRace Runners Survey Powered by Vivo Malaysia

  • The VRace Runner’s Survey Powered by Vivo Malaysia studied the running habits and behaviour of runners in Malaysia.
  • Only 7.8 per cent respondents identify themselves as competitive runners.
  • Nike, Adidas and Asics are the most preferred running shoe brands by Malaysians.
  • 69.3 per cent respondents usually run on their own instead of running in a group.

Vivo Malaysia recently partnered up with VRace Malaysia, the country’s first competitive geolocation Virtual Race, and ran an online survey to understand the running market’s perception, trends, habits and behaviours. The main outcome of the survey reflected that the running industry in Malaysia is still considered young and upcoming based on the market’s perception towards the type of runs and preferred running distances.

Out of the 553 respondents that participated in the survey conducted on social media, the result recorded a mere 7.8 per cent of runners identifying themselves as competitive runners, while the remaining 49.2 per cent and 43 per cent of runners consider themselves as recreational runners and frequent runners respectively. This strongly supports the result that only 4.2 per cent of the respondents prefers full marathon, as compared to 6km – 10km distances (40.3%), half marathon (28.6%), and fun run (23.3%).

“The in-depth survey powered by Vivo Malaysia showed an in-depth market study towards running. While the majority identifies the sport as a means to stay healthy physically and mentally, the survey also indicated that the market still has the capacity to grow. Moreover, we believe that this trend uptake will also spread to other industries, especially the lifestyle and technology brands,” said Sim Teong Eu, co-founder of VRace Malaysia.

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VRace Runners

Nike (21.1%), Adidas (18.8%), Asics (12.5%), Brooks (8.9%), and New Balance (8.3%) are among the top 5 most preferred running shoe brands; while Garmin (19.2%) remained as the incumbent running watch brand as compared to Casio (5.6%), Suunto (4.9%), Fitbit (2.2%) and

Amazfit (1.3%). Malaysians runners also carry items such as smartphones (82.6%), keys (42.5%), cash (35.4%), running belt (33.3%), identification card (32.4%), bluetooth earphones (18.4%), and regular earphones (16.6%) during their runs.

“Upon reviewing the results, 32.5 per cent of respondents monitor their running activities via their smartphone. This has opened up a new horizon for the industry’s potential to penetrate the market, and we sincerely hope that via this partnership with VRace Malaysia, our company can continue to innovate based on our user’s needs, as well as championing athletes across the country by fulfilling their daily sporting needs,” said Mike Xu, Chief Executive Officer of Vivo Malaysia, the Official Smartphone Partner for VRace Malaysia.

Among other interesting findings from the survey is the list of top running communities in Malaysia – KLCC Runners Group, Alam Damai Runners, Speediators, Shah Alam Running Club, Run for Malaysia and The Running Plan; as well as the nutrition consumption habit by a runner, where solid food, energy gel, electrolyte drinks and protein shakes tops the poll as the most preferred type of food before, during or after a run.

“The sport is always transforming in form, patterns and trends, but what remains is the passion towards running. As the industry progresses locally, we hope that VRace Malaysia will continue to lead the running market by providing creative and unique competitive races for every runner in Malaysia,” Sim concluded.

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Vivo Malaysia is the official smartphone partner for VRace Malaysia.

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