Meitu Inc. (Meitu), publisher of the Chinese photo enhancement app Meitu, has rolled out new filters for the upcoming Valentine’s Day and new artificial intelligence features for Chinese New Year festivities.
To celebrate Valentine’s Day, Meitu has built a section in its app dedicated to the effects and filters for the special day so couples can take refined selfies. The company has also developed more AI features for the Spring Festival, the most celebrated holiday in China, following its success last year in rolling out its first AI painting robot, Andy Artbot.
In order to serve both users in China and the Chinese diaspora overseas, this year Meitu revealed an upgraded version of Andy effects, incorporating many Chinese blessings in the design for users to wish their friends and family a happy and prosperous new year.
“Through the deep learning AI technology, we can understand the differences of beauty standards in different countries,” said Xinhong Wu, founder and CEO of Meitu. “With AI, we can create much more precise and customized recommendations for our users,” he said.
Chinese New Year
Meitu’s Chinese New Year features embrace the AI technology to create fun filters for users to play around with. For example, it launched an activity called “winning lucky money with face score,” where users can take selfies and turn them into painting portraits using the AI robot function. Users are then scored by the AI system for their facial attractiveness based on the portraits, and can receive lucky money according to the ratings. This feature is designed especially for the users from mainland of China.
“Meitu started to expand overseas in 2014 and now over 30 percent of our users are from abroad,” said Wu. “To cater to the different beauty-appreciation standards in different countries, we have to leverage our AI strength to spot the different trends and roll out suitable effects to fit local customs,” he said.
The filters may seem simple but the technique involves using AI deep learning technology. To rate users’ appearance more objectively, the Meitu app has analyzed more than one million sets of image data and user feedback to better understand local beauty trends.
Both the Valentine’s Day Filters and the Andy effects for Spring Festival are now available at the App store and Google play store, with a special Vietnamese language version of the Andy effects which will appeal to the Vietnamese users specifically.
Established in October 2008, Meitu is a global leading mobile Internet company headquartered in China. With the vision of building software and hardware around “beauty”, Meitu has developed a rich portfolio of Internet and smart hardware products such as Meitu, BeautyCam, Meipai (a short-form video community app) and Meitu Smartphones, which transformed the way people create and share the idea of “beauty”. As of June, 2017, Meitu has a total of over 1.5 billion unique users worldwide and engaged 481.3 million MAUs. According to App Annie, Meitu has repeatedly ranked as one of the top eight iOS non-game app developers globally together with other global Internet giants from June 2014 to January 2017.