Adqlo launched Social Media Statistic for Malaysia’s 14th General Election (GE 14). CEO of Webqlo, Ginz Ooi stated, “We aim to provide an open, transparent & neutral point of view to the public on the strategies of political parties and politicians to engage voters on social media.”
Adqlo, a social media analytic tool developed by Webqlo, offers insights to help the public understand how politicians and political parties interact with their target audience on social media by breaking down interaction components into a clean and understandable report, including:
- Fans & Interactions
- Content Type
- Total Interactions
- Top Engaged Posts
First, Adqlo categorize Politicians & Political Parties into total fans like and interactions on social media. With the content type distribution feature of all listed politicians & political parties, users are able to determine how active each candidates & parties are on social media.
Depends on the level of response and engagement, users will also be able to determine how engaging politicians & political parties are on social media.
Furthermore, users are able to see top posts from each party and this gives them a clearer picture on topics that resonates with people the most. As a result, users will have a clearer picture on which conversations or topics get the most attention from target audience.
From 9th Apr 2018 – 9th May 2018, Adqlo is able to track the total interactions by measuring changes from any social profiles based on engagement and popularity to give users a better perspective. With this feature, users are able to use Adqlo for any content comparison to achieve better engagement and interactions with target audience on other business modules.
All findings are accessible on www.adqlo.com/ge14, pertaining to each political social profile on Facebook.