BOH Launches NegaraUmmph TV for National Day

BOH Plantations Rallies Malaysians to Share Their ‘Ummph!’ for the Country

In conjunction with Malaysia’s 61st National Day, BOH Plantations Sdn Bhd (BOH) has launched their online TV channel called NegaraUmmph TV, a nationwide movement that aims to bring together Malaysians from all walks of life to sing their hearts out for Malaysia.

The 24-hour e-channel which will go live at 12:00am on National Day aims to showcase Malaysians singing the national anthem ‘Negaraku’ in happier and more prideful ways, serving as reminder of why Malaysia is truly a unique country and should be celebrated.

NegaraUmmph TV was borne to uplift the spirit of togetherness, putting aside differences to celebrate the sense of belonging to this nation. This is why this National Day, BOH is calling all Malaysians together to unleash that thumping ‘Ummph!’.

“Lepak. Mamak. Nasi lemak. Badminton. Bola Sepak. Teh Tarik, semuanya menarik! As proud Malaysians, we celebrate all these cultural quirks that define who we are as a nation. But more than any national celebrations in history, this year’s National Day feels more energised and exciting. With the constant changes happening around us, we hope to see more Malaysians ingrained with a sense of pride that is now filled with a whole lot of ‘Ummph’,” said Chen Chaw Chang, Chief Commercial Officer of BOH Plantations.

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He added: “As a homegrown tea maker, BOH has been a part of the Malaysian tea culture for nearly 90 years. But our tea is not the only thing that we serve. At BOH, we strive to ensure that our work goes beyond our products as we aspire to serve the Malaysian community in a more meaningful way. Therefore, the NegaraUmmph TV not only demonstrates how dedicated we are in enriching the Malaysian experience, but it also proves that BOH is committed to be a part of every joy, celebration and moment in the lives of all tea lovers nationwide.”

Malaysians who would like to be part of the movement can visit the NegaraUmmph TV at www.negaraummph.tv to submit their own version of the national anthem ‘Negaraku’. The submissions will be uploaded to the channel and will go live for 24 hours at 12:00am on Friday, 31st August 2018.