Haier Kick-starts Regional Roadshow, Unleashes a Raft of New ‘Intelligent’ Design Products

Haier new 'intelligent' design products
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Haier Electrical Appliances (M) Sdn Bhd has embarked on the first series of a Roadshow to be at zero distance to consumers and showcase its new range of home appliances.

The Roadshow kicked off in Kuala Lumpur. Next will be Johor Baru and Penang.

According to Haier Malaysia Mr Shi ZhiYuan, managing director, the aim of the Roadshow is to engage customers in innovative live events that provide an ideal platform for the company’s products and services as well as give visibility to their brand.

“It brings us closer to consumers by facilitating a face-to-face interaction and providing the perfect platform to showcase our products. Through Roadshows such as this, we are able to show live demo to customers and help them ‘experience’ the products right at their door step. By directly engaging consumers to operate and view our array of products, we help identify the right products for their needs,” said Mr Shi ZhiYuan.

“As the global home appliance industry enters the smart home era, Haier is there to walk with customers with newfound possibilities in the digital era,” said Mr Shi ZhiYuan at the launch here, today. 

“We want our products to not just be regular home appliances but provide great satisfaction to consumers and improve their lifestyle,” he said.

“Haier Malaysia has been experiencing double digit growth year-on-year, and this is because it has been a consistently coherent and capable company,” Mr Shi ZhiYuan said.

According to Mr Shi ZhiYuan, Haier will continue to launch new products in various categories, supported by demand.

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“We will continue to introduce more new range of products to Malaysian consumers as the market evolves. The next step for Haier is to introduce a new range of Smart appliances for Smart consumers. More details on this will be revealed in our next events,” he said.

Over the past 35 years, Haier has transformed from a major home appliance brand, with a record 10 consecutive years of world-leading sales, to a forward-looking smart home ecosystem brand.

Haier currently boasts 300 retail outlets and major chain stores in Malaysia, all offering a full range of home appliances, from refrigerators and washing machines to LED TVs and smaller appliances.

The next step for the company is boosting its 24/7 Customer Service Careline.

Haier will also open their flagship Customer Service Centre in Puchong in June, which will be located adjacent to the company’s current Haier Experience Centre.

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