Canalys recently reported that the Chinese smartphone maker Vivo posted its best ever performance in India in Q1 2019, shipping more than 4.5 million units, its best result since Q3 2018. The vendor was also placed third in the overall smartphone market share, taking 15.0% of the market, up from 7.3% a year ago.
Canalys is an independent data analyst company based in Singapore with offices worldwide. They focus on smart market insights to IT, channel and service provider professionals around the world.
Rushabh Doshi, Research Director at Canalys, quoted that “Vivo’s expensive bets on the Indian Premier League (IPL) cricket are paying off and they have also made several shrewd marketing investments, which also include signing internationally popular Bollywood actor Aamir Khan as its brand ambassador.” Vivo was said to have paid six times the previous amount to retain title sponsorship of the IPL, touted to be the world’s richest league.
Vivo Malaysia’s Chief Executive Officer, Mike Xu, said that “We are very inspired and motivated to see such growth results of Vivo Smartphones in India. I am confident that we will also continue to capture higher market share in Malaysia with the great products that we have to offer.
Despite Vivo’s performance, the Indian smartphone market was flat, growing by under 2% to 30.1 million units.