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Malaysia’s leading cinema exhibitor,Golden Screen Cinemas (GSC), which operates a total of 344 screens across 36 locations in Malaysia and 93 screens in 15 locations in Vietnam (through a partnership with Galaxy Studios), has announced at CineEurope 2019 that it will work with GDC Technology Limited to launch the very first Cinema-on Demand platform “GoGoCinema” in Malaysia.

GogoCinema is an intuitive and easy-to-use digital platform, which is backed by the innovative Cinema Automation 2.0 (CA2.0) solutions of GDC Technology Ltd.  With this tech, consumers are able to use the GoGoCinema App or website to search for a movie he/she wants to watch from a huge content library, packed with a variety of movies across different genres.

Once a movie has been selected, they can then select a theatre, date, and time most suitable from the number of options available. They will have the option of selecting between either:

  • a crowdsourced public screening, where other movie fans can join in the screening created. For this screening to go ahead, a minimum number of tickets have to be booked by a certain cut-off time.
  • or, a private screening option where the entire movie hall is booked exclusively for a private screening, making it an ideal choice for special occasions such as birthdays, anniversaries, office parties, etc.

With this, GSC is providing audiences in Malaysia a first-of-its-kind Cinema-On-Demand experience, enabling choice, convenience, and customization for cinema-goers.

GoGoCinema

“GSC has always been in the frontline of the cinema industry, creating enriching cinema experiences for our customers with the latest technology. In this modern age of the Internet, streaming, and films on-demand, we understand that consumers want to be able to watch content on their own terms. This is why, we are proud to launch the GoGoCinema platform, which is a natural next-step in empowering our audiences to select their own movies at a time convenient to them. The partnership between GSC and GDC Technology can create value-added experiences for movie-goers, as well as enable us to create a complete cinema eco-system,” said Ms. Koh Mei Lee, Chief Executive Officer of Golden Screen Cinemas.

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“GoGoCinema is reverse-engineering the broadcast approach business model where the consumers can only see what’s currently playing at their favourite theatre,” said Dr. Man-Nang Chong, founder, chairman and CEO of GDC Technology. “This new approach is modelled after home streaming platforms by letting consumers decide what they want to see, when they want to see it, and where they want to see it, but on the big screen.”

Dr. Chong added, “With all the various online streaming options, the challenge lies in creating a unique experience for audiences within the existing eco-system. Any innovation which is created must be able to connect all important stakeholders on the cinema exhibition industry, which means it needs to be consumer facing, tech-driven, and automated to make it sustainable in the long run.”

GSC will be launching GoGoCinema at a few of its premium flagship sites in Malaysia by the end of 2019. Following these, GoGoCinema services would be expanded to other locations gradually.

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Categories: Entertainment

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