HONOR and SPAO Collaborate to Bridge Gap Between Fashion and Tech

Honor x SPAO
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Leading mobile e-brand HONOR Malaysia has announced a collaboration with South Korea’s leading fast fashion brand, SPAO. Having previously partnered with leading fashion brands such as high fashion label Moschino, and streetwear labels such AAPE and the homegrown TNTCO, this announcement is in line with HONOR’s commitment to bridge the gap between high end technology and fashion.

HONOR has been making waves in the fashion industry, most recently with the HONOR 20 Colour Report, which found that two-thirds (66%) of people believe the colours they wear can create the ultimate first impression, and more than half (53%)* believe other people form opinions of them based on the colours they wear. Understanding how important colours are, HONOR invested in creating the most magnificent colours for the newly launched HONOR 20 PRO. The Dynamic Holographic glassback was made in a two-staged process – the depth layer is created using a precise technique and is embedded with millions of miniature prisms that resemble pieces of diamonds, making it the perfect accessory to go with the fashionable pieces from SPAO.

Sharing similar values with HONOR, SPAO caters to the young and urban crowd, offering trendy clothing and accessories. The brand was launched back in 2009 with its first store at Myeongdong, Seoul. It made its way to Malaysia later in 2015, debuting at Parkson Elite in Pavilion Kuala Lumpur and its simple yet fashionable pieces proved to be a hit with Malaysian youths.

Both HONOR and SPAO are set to inspire Malaysians with its offerings by combining flagship-level technology and wearable yet trendy pieces. More details will be announced soon, so stay tuned! For more information on HONOR Malaysia, please visit HONOR’s official e-commerce website and information portal at http://hihonor.com/my, or check out the official Facebook page at https://www.facebook.com/HonorMY/ for exciting updates.

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*study conducted in fashion capitals Milan and London

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