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LG Electronics Solidifies Footprint in East Coast with Fifth Brand Shop

The fifth Brand Shop with Emart sets to bring elevate local communities’ lifestyle with top-notch home appliances


Sticking true to their notion to ‘Creating a Better Life’, award-winning home appliances brand LG Electronics is bringing their renowned Brand Shop model to the local communities in Kota Bharu – providing them with easier access to LG’s premium and innovative home appliances products.

Further expanding and solidifying their business in the East Coast, LG is partnering up with Emart to open up their 5th Brand Shop, bringing it to a total of 38 LG Brand Shops nationwide. This new Brand Shop will carry LG’s line-up of sophisticated and innovative products, which includes the award-winning OLED TVs and NanoCell TVs, the next generation of refrigerators, InstaView Door-in-Door™, the powerful TWINWash™ washing machines, and the efficient-driven DUALCOOL™ air conditioners.

Officiating the opening ceremony, Managing Director of LG Electronics, Kim Kyutae said, “We are here today to realise our end goal in ensuring consumers’ homes are equipped with innovative and ground-breaking products that enables them and their loved ones to live an elevated life. The commendable support shown by Malaysians and partners like Emart are among why we are able to continuously expand our business in the country – to provide local communities with an amplified retail experience.”

“LG is brand that is synonymous with amazing products – whether it is from their Home Appliances or Home Entertainment division, LG products are now more prevalent than ever in consumers’ homes.” said Lim Kean Huat, Managing Director of. Emart “Today marks the opening of the 5th Brand Shop with Emart and we are proud to be continuing working with LG to paint the picture of a better life for consumers, featuring products that will elevate their lifestyles.”

A constant figure at CES® – the world’s largest trade show for consumer electronics products – LG took home the most awards ever from industry experts at CES®: more than 150 honors this year, led by the Best TV of CES Award for the sixth consecutive year. The Best of CES Awards singled out the LG CX series OLED TVs as the cream of the crop from the literally thousands of new TVs shown at CES.

LG continued its dominance in the TV category with its industry-leading LG OLED TVs winning 83 awards and honors from a wide range of industry experts. The cutting-edge LG SIGNATURE OLED R “rollable TV” was honored by the Consumer Technology Association with the CES Best of Innovation Award in the Video Displays category. The LG SIGNATURE OLED Z 8K TV was honored as the CTA Mark of Excellence Video Display Product of the Year. LG’s NEXTGEN OLED TVs powered by ATSC 3.0 received two dozen awards.

“Our big win at CES® 2020 goes to show that we are deeply committed to designing, manufacturing and delivering nothing but the best for our consumers.” added Kim.

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