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Galaxy A is Officially Awesome: AWESOME Campaign Celebrated by the Creative Industry

‘Awesome is for everyone’ and ‘#danceAwesome’ campaign awarded for creativity in showcasing the best of Galaxy

Samsung Electronics Co., Ltd. today announced that it has been recognized by the world-renowned Design and Art Direction Awards (D&AD) 2020 in U.K. for creativity in showcasing the newest Galaxy A smartphones.

The Samsung Galaxy A smartphone lineup focuses on features that matter the most to users, such as an immersive screen, a powerful camera and long-lasting battery life, perfectly suited for people who want to unleash their creativity and share their experiences on social media.

Awesome Is For Everyone

Galaxy A is Officially Awesome: AWESOME Campaign Celebrated by the Creative Industry

With the ‘Awesome is for Everyone’ campaign, Samsung celebrated the power of smartphone creativity at everyone’s fingertips. Featuring a simple, catchy tune and creatives that reflect the latest digital trends, the ad campaign attracted the attention of young consumers around the globe.

The #danceAwesome challenge, initiated in partnerships with the K-pop group BLACKPINK and mobile video-sharing social media platform TikTok, also garnered positive reaction. The social media challenge captured the imaginations of young people across the world, generating 4.7million pieces of user-created video contents and surpassing 20.2billion views on TikTok.

Celebrating a new creative tool

Galaxy A is Officially Awesome: AWESOME Campaign Celebrated by the Creative Industry

For nearly 60 years, the D&AD has rewarded its Pencil Awards to only the most imaginative and well-crafted brand marketing campaigns. As only ideas that resonate with a diverse and distinguished judging panel are chosen, being awarded a D&AD Pencil is considered a notable recognition of inspiring and creative ideas.

“We are thrilled to see such a positive response from the creative industry to these stories inspired by the Galaxy A lineup,” said Stephanie Choi, Senior Vice President and Head of Global Marketing Team, Mobile Communications Business at Samsung. “The Galaxy A devices have been loved by our users in recent years. Providing consumers with awesome features that are truly important to them and seeing the content they create has been a sensational experience. We are excited to see what comes next in innovations and how creatives use them.”

D&AD Awards

Samsung Galaxy A – #danceAwesome; Graphite Pencil / Entertainment / Use of Audience / 2020

AWESOME is for Everyone; Wood Pencil / Sound Design & Use of Music  / Original Composition / 2020

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