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Hisense Building Trust In E-Sports Industry With Fnatic

Hisense and Fnatic Esports Organization Announce Global Partnership

Hisense, the global consumer electronics and home appliances market leader, announced a multi-year partnership with esports organization, Fnatic. Both brands will be producing a variety of content, including product reviews, video collaborations and social engagement that featuring Hisense appliances and Fnatic’s prominent teams throughout the partnership.

“We are thrilled to partner with Fnatic, one of the world’s top esports organizations, in a joint effort to bring a better quality of life to Fnatic and esports fans. We hope to make Hisense TV and home appliances truly their friend and right hand in life by constantly exploring the needs of fans, so as to allow them to focus on enjoying every moment of esports games. Supported by the unique VIDAA operation system that launched at Hisense TV, we are dedicated to bringing more esports and Fnatic content  to our big screens for fans,” said Mr. Alex Zhu, the Vice President of Hisense International.

Hisense provides reliable smart home appliances that meet the demands of modern consumers. As part of the collaboration, all Fnatic facilities will be upgraded with Hisense range of products. Fnatic will also have access to Hisense’s global network of customers, allowing for a wider audience and the potential to build a stronger fan base. This partnership represents another strategic milestone in Fnatic’s continued expansion into China.

“We are proud to partner with Hisense, a forward-thinking, innovative company, that is committed to bringing happiness into the homes of millions of families. As a trusted partner, we are excited to share this collaboration with our fans, players and creators,” said Sam Mathews, Founder and CEO of Fnatic.

For consumers who are interested to purchase above-mentioned products, can always refer to https://www.hisense.com.my/dealers-locations/. To learn more about all of Hisense’s premium offerings, visit Hisense Malaysia and follow @HisenseMalaysia on Facebook, and YouTube.

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