Documentary Feature Series "Discover New Africa" Debuts Globally on November 7
Beijing, China, November 8, 2026 -- Against the backdrop of China-Africa cooperation moving toward high-quality development and Chinese enterprises accelerating their overseas expansion, Phoenix TV's international event brand "Phoenix Go Glocal" has officially expanded its service footprint to the African continent, launching the China-Africa industrial international communication project "Discover New Africa". The project aims to present the real Africa through an objective perspective, build a China-Africa government-business dialogue platform, and provide robust communication and resource support for Chinese enterprises' overseas expansion. As one of the core contents of the project, the documentary feature series "Discover New Africa" will premiere globally on November 7 across the Phoenix Chinese Channel, Phoenix Hong Kong Channel, European Channel, and North American Channel.
"Discover New Africa" encompasses a diverse suite of media products, including documentary feature series, high-end executive interviews, and global expansion salons. The project team ventures into key African countries and industrial parks to objectively document Chinese enterprises' local manufacturing, technological applications, and market expansion efforts. Concurrently, the team conducts in-depth interviews with high-level guests—such as heads of Chinese enterprises in Africa, business leaders, and representatives from local African governments and industry bodies—to strengthen corporate voice and brand influence in the region. Beyond the camera, building on successful experiences in Southeast Asia and the Middle East, the project establishes government-business dialogue platforms by hosting global expansion salons to foster closer links between Chinese enterprises and African political and business leaders.
The travel documentary feature series "Discover New Africa" has a total runtime of 26 minutes, breaking conventional perceptions with a fresh perspective as it delves deep into the heart of Tanzania in East Africa. Spanning four core regions—Zanzibar, Arusha, Serengeti, and Dar es Salaam—the lens captures everything from the bustling logistics of island ports to the ecological canvas of the vast grasslands, panoramically recording how Chinese builders are transitioning from single engineering project delivery to long-term operations and local cultural integration. At the intersection of historical tradition and future vision, the series rediscovers a progressive, vibrant, and authentic Africa.
During the 10-day on-site filming, the crew engaged in a dialogue with Hamza Hassan Juma, Minister of State, Second Vice President's Office—Policy, Coordination and House of Representatives of Zanzibar, recording the true journey of island development; focused on the ecological wisdom applied by Chinese builders behind the rustic luxury hotel in the Serengeti; captured the bright smiles of local students in the Arusha Stadium; presented the construction landscape of the landmark building Johari Rotana in Dar es Salaam; and stepped into the early morning fish market to record a meal prepared by a Chinese chef from CRJE (East Africa) Ltd. for the staff. These vivid documentary details concretely showcase the solid footprint of Chinese enterprises deeply cultivating and integrating locally.
As an important component of the "Discover New Africa" project and the first on-ground event in Africa for "Phoenix Go Glocal", the "Discover New Africa, Explore New Opportunities" Phoenix Global Development Forum for Enterprises was successfully held in Dar es Salaam, Tanzania on October 3. Co-hosted by Phoenix TV and the Chinese Enterprises Association (Tanzania), the forum brought together representatives from the governments, business, finance, and academic sectors of China and Tanzania to jointly discuss new trends in China-Africa economic and trade cooperation.
H.E. Chen Mingjian, Ambassador Extraordinary and Plenipotentiary of the People's Republic of China in the United Republic of Tanzania, mentioned in her remarks that in 2025, bilateral trade between China and Tanzania reached USD 11.28 billion, and China's fully implemented zero-tariff policy is accelerating Chinese enterprises' investment in local factories and technology transfer in Tanzania. Chinese enterprises have created over 150,000 direct local jobs, with local employees accounting for more than 85%.
H.E. Chen Mingjian, Ambassador Extraordinary and Plenipotentiary of the People's Republic of China in the United Republic of Tanzania, delivers opening remarks
Shigeki Komatsubara, Resident Representative of UNDP Tanzania, pointed out that the forum is a vivid manifestation of South-South cooperation yielding tangible results. The deep partnership established over decades between China and Tanzania has brought not only infrastructure and technology transfer, but also set a benchmark for cross-border cooperation and experience sharing.
Prof. Kitila Mkumbo, Minister of State in the President's Office for Planning and Investment of the United Republic of Tanzania, proposed leveraging Tanzania's regional market advantages to jointly build the "TAZARA Railway Prosperity Belt".
In addition, Ambassador Dr. Aziz Mlima, Board Chairman of the Tanzania Investment and Special Economic Zones Authority (TISEZA); Jiang Yuntao, Chairman of the Chinese Enterprises Association (Tanzania); and other representatives from government, business, and academia delivered keynote speeches and in-depth discussions on key issues such as Tanzania Development Vision 2050 (DIRA 2050), technology transfer and local talent development, as well as two-way trade and logistics supply chain upgrading.
Aiming to build "the preferred international communication platform for globalizing enterprises" and serve as a trusted partner for Chinese companies going global and international enterprises entering China, "Phoenix Go Glocal" has hosted numerous events across key international hubs such as Southeast Asia and the Middle East, bringing together high-level representatives from government, business, and academia to explore opportunities and challenges in global expansion.
The building of the "Phoenix Go Glocal" brand and the implementation of "Discover New Africa" rely on Phoenix TV's robust global communication network and deep local resources. As the largest overseas Chinese-language cultural and media group, Phoenix TV will continue to strengthen its on-the-ground reporting on major international events, foster global dialogue, and present Chinese culture from an international perspective, committed to developing into an omni-media international media group serving global audiences. With 63 bureaus worldwide and an integrated media matrix spanning television, digital platforms, outdoor screens, print media, mobile applications, and social media, the group leverages its unique advantages on global presence, global coverage and global dissemination to build an extensive news gathering and editorial network, accumulate rich experience in front-line reporting and content production, and foster deep localized resources. In Africa, the European Channel and Phoenix InfoNews Channel provide full coverage via digital television, online video, and satellite networks, reaching audiences across 54 African countries and regions, offering strong international communication guarantees and localized resource support for Chinese enterprises' overseas expansion and brand building. (End)
Viewing Link for the Documentary Feature Series "Discover New Africa":
Photo Links: https://pan.baidu.com/s/1zounC8tTsVjdROfieeT6fQ?pwd=744A (Password: 744A)
Contact Info:
Name: Zhang Ke
Email: Send Email
Organization: Phoenix TV
Website: https://www.phoenixtv.com/
Release ID: 89208859
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